“Originality is everwhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown.”
Robert Bringhurst’s The Element of Typographic Style was the first step towards my changed perspective on Graphic Design. As I find myself more predictable, there was a need to answer every decision beyond tastes and instincts. I soon recognized that even the development of a personal creative process should be rooted in history. There is meaning to be sought for questions like,
“What makes a good typeface?”
The book is attractive as it fondly established its first pages to three core principles: typography exists to honor content; letters have a life and dignity of their own; and there is style beyond style. The discussion could have been corny in fashion, but it was reflective of the author`s honest enthusiasm. After all, the metaphors effectively connected with readers, especially with a dilettante, like me.
Bringhurst gave the readers permission to depart from the presented rules and etiquette, which are strict and traditional. Yet every advice came with an enjoyable and trivial fact that could be ignored if the style of narration departed from the author`s.
Indeed, Robert Bringhurst, as my first reading on Typography, was stroked with beginner`s luck. Without any reference or recommendation, I was fortunate to pick a comprehensive classic that is likewise entertaining and wonderful.